PRIVACY POLICY

DATA COLLECTED FROM YOU

Depending on how you use our website, we may collect the following information:

• Account & Registration Information: Information you provide when creating an account or filling in forms on our website, such as your name, email address, phone number and address.
• Order & Transaction Details: Information provided when you place an order, including billing details, shipping address, order details and transaction-related information.
• Communications: Information you provide when contacting us through email, telephone, contact forms, customer support or other communication channels.
• Technical & Usage Information: Details of your visits to our website, including pages viewed, approximate location information, browser information, device information, IP address, traffic data and other technical information.
• Customer Preferences: Information relating to your preferences and interactions with our website, products, promotions and communications.

We aim to collect only information that is reasonably necessary for the purposes described in this Privacy Policy or otherwise permitted or required by applicable law.

COOKIES AND IP ADDRESSES

Our website may use cookies and similar technologies to help operate the website, remember preferences, understand how visitors use the website, improve website performance and support relevant analytics or marketing activities.

We may collect technical information such as your IP address, browser type, operating system, device information and general website usage information. Some of this information may be aggregated or used for statistical purposes.

You may be able to control or disable cookies through your browser settings. However, disabling certain cookies may affect the availability or functionality of parts of the website.

If third-party analytics, advertising or other tracking services are used on our website, those providers may process information according to their own privacy policies.

HOW WE PROTECT YOUR DATA

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

Security Reminder: Account passwords should be kept confidential. Customers should not share their passwords, OTPs, payment PINs or other confidential security credentials with anyone claiming to represent Alco Enterprises.

Although we take reasonable precautions, no internet transmission or electronic storage system can be guaranteed to be completely secure. Information transmitted over the internet is therefore provided at the customer's own risk.

HOW YOUR DATA IS USED

We may use personal information for purposes including:

• Creating and managing customer accounts.
• Processing, confirming and delivering orders.
• Processing payments and refunds through relevant payment service providers.
• Providing customer support and responding to enquiries.
• Sending order confirmations, delivery updates and other service-related communications.
• Improving our website, products, services and customer experience.
• Understanding website usage, traffic and customer preferences through analytics.
• Sending promotional communications where permitted by law and, where required, with your consent.
• Detecting, preventing and investigating fraud, abuse, security incidents and unauthorized activity.
• Complying with applicable legal, regulatory, tax, accounting and governmental requirements.

🛡️ We do not sell or rent your personal information to third parties for their independent marketing purposes.

SHARING OF YOUR INFORMATION

We may share limited personal information with trusted service providers where reasonably necessary to operate our business and website:

• Payment Service Providers: Payment gateways and financial institutions for processing transactions safely.
• Logistics & Couriers: Courier and delivery partners for shipping your tea orders directly to your address.
• Technical Infrastructure: Website hosting, cloud storage, database, and IT security providers.
• Communications: Email, messaging, and customer support tools to provide timely service updates.
• Analytics Providers: Providers assisting with website performance and user analytics.
• Professional Advisers: Auditors, lawyers, accountants, or consultants where reasonably required.
• Legal Authorities: Government authorities, regulators, or law-enforcement agencies where disclosure is required or permitted by law.

Third-party service providers may process information in locations outside your state or country, depending on the services they provide. Where required, appropriate safeguards will be used for such processing.

PAYMENT INFORMATION

Payments may be processed through third-party payment gateways. We do not intend to store complete debit-card or credit-card numbers or payment PINs on our own systems unless expressly stated and lawfully permitted.

Payment information may be handled directly by the relevant payment provider under its own terms and privacy policy. Customers should never send card PINs, passwords or OTPs to Alco Enterprises by email, phone or chat.

DATA RETENTION

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including order fulfilment, customer support, accounting, tax, fraud prevention, dispute resolution and compliance with legal obligations.

When information is no longer required, it may be securely deleted, anonymized or otherwise handled in accordance with applicable law.

YOUR RIGHTS AND CHOICES

Depending on applicable law, you may have rights concerning your personal information, which may include requesting access to, correction of, or deletion of certain information, or withdrawing consent where processing is based on consent.

You may also contact us if you wish to stop receiving non-essential promotional communications. Service-related communications, such as order confirmations, may still be sent where necessary to fulfil your transaction.

CHILDREN'S PRIVACY

Our website is not intentionally designed to collect personal information from children without appropriate authorization. If you believe that a child has provided personal information to us improperly, please contact us so that we can review the matter.

THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, services or social-media platforms. These websites operate independently and may have their own privacy policies. We are not responsible for the privacy practices or content of third-party websites.

We recommend reviewing the relevant third party's privacy policy before submitting personal information to that website or service.

CHANGES TO OUR PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our website, business practices, technology, services or applicable laws and regulations.

Any updated version will be published on this page with a revised 'Last Updated' date. We encourage you to review this page periodically.